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How to Dissect and Improve Your Facebook Campaign’s Conversion Rate?
This article presents an analysis framework to diagnose why conversion from traffic to action fails and how you can tweak your campaign for a better result. In a Facebook campaign, it generally...
View ArticleFacebook Drop in Organic Reach: What This Means for Facebook Marketers
By now it should be no secret that Facebook’s organic reach is falling. It was widely reported that the descent started in 2012, where Facebook decreased the organic reach of brand pages’ content to...
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Experiential Marketing – How Can You Bring In the Consumer Into The Experience?
Social media has introduced an era where brands can connect instantly and efficiently to many consumers. However, as a brand, your ultimate goal is sales, and fans have to turn into leads, who have to...
View ArticleFacebook Now Allows You to Target Your Website Visitors, And It’s Glorious
Business marketers, do you focus on numbers when you’re trying to build online interaction between your brand and your fans? Do you subscribe to the notion that the more fans you have, the more...
View ArticleWhy You Need To Get Your Fans To Engage With Your Content, and How
Many business pages do not have a problem with their fan count. What they have a problem with, however, is the lack of INTERACTION on their page. Interaction is very important. It is the KEY to your...
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5 Rules for Managing Multiple Facebook Pages
Does managing your Facebook Pages feel like juggling balls while running a race against time? Pretty overwhelming, isn’t it? Well, it doesn’t have to feel that way. All you need are a few tactics to...
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